LinkedIn – the “Facebook” for all things work related. You can connect with people worldwide, post, share and like relevant items, search for jobs/job seekers, the list goes on… If you’re not already signed up on the social media platform, you had better jump on it! Today, I’m going to provide you with a few tips to boost your LinkedIn profile and connections.

#1: Let’s get started – connect, connect, connect!

If you are new to LinkedIn, the first key to getting your profile out there is to start connecting with people. You need to make sure you are connecting with like-minded people who you 1) know personally or know of, 2) work in the same field, and 3) see potential opportunities with. An easy way to connect with others is to review LinkedIn’s suggested connections tab and go through that. You can then start setting small goals such as “This week I want to make 10 connections” and build your way up!

#2: Let’s get active – post, like, share!  

One of the most important aspects to any social media profile is ensuring that you are being active. Being active is as simple as doing the following, every 1-2 days:

  • Liking your connection’s posts
  • Sharing a relevant work article
  • Posting about something you have recently done/accomplished at work

It is essential that you add value to the whatever you post or share – talk specifically about your business/role and even include a call to action. It is also vital to make sure you are posting appropriately, with the right “lingo” being used. Therefore, you are having a joke and using a lighthearted tone with a subject but then stern/formal with another.

Also, if you are getting involved with other people’s posts, there is a higher chance of them reciprocating that when you post. Because of all of these interactions, you are then introduced to more connections and your profile continues to grow!

#3: Let’s get out there – advertise, advertise, advertise!  

Another way to build your profile is by advertising it through as many possible channels. Personally, I have added my LinkedIn profile to my signature block – so everyone can click on that whenever we converse via email. This is a really great method to grow your connections, you will be surprised at how many people will come through this avenue. To continue growing, you can share your profile on the following platforms:

  • Facebook
  • Instagram
  • Twitter

You can also share your profile manually with the direct URL and gain connections that way!

I hope you enjoyed reading through my tips on how to grow your LinkedIn – if you have any feedback or questions, feel free to drop us a message at our Facebook page.

Author: Dana-Louise Deklin